Marketing Cordinator Job at Soft source inc, Irvine, CA

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  • Soft source inc
  • Irvine, CA

Job Description

About the Role

We are seeking a creative, data-driven, and highly organized Digital Marketing Coordinator to join our growing team. This remote position will support the planning, execution, and optimization of digital marketing campaigns across multiple channels to increase brand awareness, generate leads, and drive customer engagement.

The ideal candidate has experience managing digital campaigns, analyzing marketing performance, creating compelling content, and collaborating across teams in a fast-paced environment.

Key Responsibilities
  • Coordinate and execute digital marketing campaigns across email, social media, search, and web channels.
  • Manage and maintain marketing calendars, campaign schedules, and content timelines.
  • Create, edit, and publish digital content including blog posts, email campaigns, landing pages, and social media posts.
  • Monitor and optimize campaign performance using analytics tools and key performance indicators (KPIs).
  • Assist in developing SEO and SEM strategies to improve website traffic and search rankings.
  • Manage company social media accounts and engage with online audiences.
  • Coordinate email marketing campaigns, audience segmentation, and automation workflows.
  • Track, analyze, and report campaign metrics, providing actionable recommendations for improvement.
  • Collaborate with Sales, Product, Design, and Content teams to support marketing initiatives.
  • Conduct market research, competitive analysis, and industry trend monitoring.
  • Support webinar, virtual event, and promotional campaign execution.
  • Ensure brand consistency across all digital marketing channels and communications.
Required Qualifications
  • Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
  • 2+ years of experience in digital marketing, marketing coordination, or related roles.
  • Experience managing digital campaigns across multiple channels.
  • Strong understanding of digital marketing best practices and customer acquisition strategies.
  • Excellent written, verbal, and interpersonal communication skills.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Proficiency in Microsoft Office and Google Workspace applications.
  • Ability to work independently in a remote environment.

Job Tags

Full time, Work at office, Remote work

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